ΌΡΟΙ MARKETING »Marketing Plan

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Όρος: Marketing Plan

Περιγραφή :

A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

Αναφορές :

en.wikipedia.org/wiki/Marketing_plan
 

 
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